Title: Digital Marketing Specialist
About the job
Chemist Warehouse is one of Australia's largest retailers, growing continuously year on year. With over 600 stores in Australia, New Zealand, Ireland, China, and Dubai, and many more exciting locations to come, the secret to our success lies in our exceptional customer service paired with competitively priced quality products. We take great pride in being innovative and responsive to the changing needs and challenges of the current market.
Our dynamic and fast-paced operation is based in Preston, and due to continued growth with our suppliers, we are now seeking a Digital Marketing Specialist to join the team.
Our suppliers feature industry giants such as L’Oreal, Swisse, Procter & Gamble, Nestle, Colgate, and more. In this role, you will oversee account management for a key supplier, driving strategic media initiatives and collaborating closely with our internal digital team. This team is responsible for executing digital activations across search, social, display media, and managing multi-channel campaigns, including onsite activations.
About the role
As a Digital Marketing Specialist, you will be the key contact between the Digital & Ecommerce team and our Supplier Partners. You will be responsible for the day-to-day relationship and digital campaign management of one of our key Supplier Partners. This will involve, planning and implementing digital marketing campaigns that drive results for both our business & the supplier. This role requires a deep understanding of digital marketing techniques, supplier management, and the ability to manage multiple projects and clients simultaneously. The ideal candidate will have excellent communication and organizational skills and a passion for driving digital marketing success for businesses.
Key Responsibilities
- Manage key supplier relationship, acting as the primary point of contact for Supplier, managing expectations, and building strong relationships with key stakeholders.
- Work with key supplier to define their digital marketing objectives and KPIs and track progress towards those goals, providing regular WIPs with reporting and analysis.
- Work with key supplier to strategise and implement digital marketing strategies tailored to supplier goals, including Paid Search, Social and Programmatic, as well as Chemist Warehouse Retail Media including Onsite Retail Media, Email Marketing and more.
- Manage day-to-day optimisation of digital media campaigns.
- Analyse, interpret and deliver performance report summaries using a variety of tools available to you including Looker, Power BI and GA4.
- Identify new opportunities to enhance web presence, increase traffic, and improve ROI.
- Collaborate with cross-functional teams, including designers, data, UX, social & PR, buyers and more, to ensure projects are delivered on time and within budget.
To Be Successful in This Role
- Bachelor's degree in Marketing, Communications, Digital Media, or related field. Relevant certifications are a plus.
- Proven experience (3 years) in a similar Digital Marketing, Campaign Management or Activations role.
- Strong proficiency in digital marketing across social, google and programmatic.
- Experience on tools such as GA4, Google Ads, DV360, SA360 and Meta Business Manager.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset, with the ability to interpret data and provide insights that drive business decisions.
- Strong business acumen and understanding of how digital marketing fits into broader business objectives.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and stakeholders.
- Experience in FMCG or Health & Beauty sectors is a plus
What you should know
Aside from the usual things you should expect from any organisation, we also offer our team the following:
- Discounts across all our brands. Plus, access to the "gift shop" at our Head Office with exceptional discounts on end-of-line products.
- Discounted hot/cold food and drink at our Head Office on-site cafe.
- Free flu vaccinations.
We have a hybrid working arrangement, so you'll need to be based in Melbourne. Our office is in Preston.
🚨 Please don't hesitate if you don't have all of these. If you have the essential requirements and the right attitude, we'd love to chat!
If this role isn't quite right for you but what we're up to sounds interesting, please keep an eye out for future roles on our LinkedIn page and consider adding a job notification. We expect this role to be one of the many incredible team members on our journey ahead!