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Title:  CRM Marketing Program Coordinator

Employment Type:  Permanent Full Time

About us

About the company:

Chemist Warehouse is one of Australia's largest retailers, growing continuously year on year. With over 600 stores in Australia, New Zealand, Ireland, China, and Dubai, and many more exciting locations to come, the secret to our success lies in our exceptional customer service paired with competitively priced quality products. We take great pride in being innovative and responsive to the changing needs and challenges of the current market.

Primary Focus

The primary focus and responsibilities of this role are:

  1. Coordinate and execute CRM marketing campaigns across email, SMS, and web push channels, ensuring timely delivery and compliance.
  2. Support customer retention and personalisation strategies by leveraging data insights and lifecycle initiatives.
  3. Support CRM Marketing Program Lead in management of audience segmentation, reporting, and CRM database integrity to optimise campaign performance and support continuous improvement.

 

Reporting directly to CRM Marketing Program Lead, the incumbent will need to ensure all responsibilities are completed successfully and delivered.

As part of their role, the incumbent must be comfortable with:

    • Building lasting relationships that can be relied on to help bolster our reputation
    • Working and liaising respectfully with people from a diverse range of multicultural backgrounds.
    • Undertaking suitable additional duties and responsibilities if and as required.

Functional Responsibilities

STRATEGY AND COMPLIANCE

  • Provide support to CRM Marketing Program Lead in developing CRM Marketing Program strategy & program, including ownership of content, contact planning (calendar), segmentation/audience, test & learn and supplier project strategy.
  • Execution of BAU CRM program activities, including copywriting support, liaising with account managers to source/manage assets and supplier approvals.
  • Assist in the production and maintenance of reporting processes and make actionable recommendations based on results and trends.
  • Use CRM marketing platforms to prepare campaigns and workflows.
  • Liaising with Marketing Compliance and Privacy team to ensure adherence to TGA regulations.

 

CUSTOMER RETENTION STRATEGY

  • Support the execution of the customer retention strategy, by collaborating with appropriate teams.
  • Supporting in the execution and reporting of campaign lifecycle strategy initiatives.
  • Support customer retention, database and email revenue goals and targets to drive growth.

 

DIRECT MARKETING — EMAIL AND SMS

  • Support CRM Marketing Program Lead in audience/segmentation and database management, including the development and execution of audience segmentation strategies across all digital owned channel platforms.

 

RESEARCH, INFORMATION AND ANALYSIS

  • Support CRM !Vlarketing Program Lead in audience/segmentation and database management, including the development and execution of audience segmentation strategies across all digital owned channel platforms.
  • Support the growth of the business CRM channels subscriber database and ensuring continual adherence to data hygiene best practice.

Qualifications and Experience

  • Minimum 1-2 years' experience in a similar role
  • Organised with a high attention to detail
  • Strong experience/understanding of the health, wellness and beauty retail sector
  • Strong written and verbal communication skills
  • Digital/Marketing qualifications or similar preferred
  • Understanding & experience using digital design and marketing platforms highly desirable
  • A drive to learn tangible skills in a data-driven marketing environment

Personal Attributes

  • A preparedness to take the initiative and a strong desire to achieve results
  • Demonstrated capacity to translate complex technical information and documentation into practical user-friendly skills and knowledge.
  • Ability to adapt to a rapidly changing environment
  • Can take ownership, are a problem solver, and have a high level of accountability in both independent and team initiatives
  • Creativity and attention to detail
  • Highly organised and with an ability to prioritise and multitask.
  • Hands on practical approach with an attention to detail and an ability to deliver real time practical solutions and outcomes
  • Excellent communication and interpersonal skills, with the ability to build strong relationships.

What you should know

Aside from the usual things you should expect from any organisation, we also offer our team the following:

 

  • Discounts across all our brands. Plus, access to the "gift shop" at our Head Office with exceptional discounts on end-of-line products.
  • Discounted hot/cold food and drink at our Head Office on-site cafe.
  • Free flu vaccinations.

 

We have a hybrid working arrangement, so you'll need to be based in Melbourne. Our office is in Preston.

If this role isn't quite right for you but what we're up to sounds interesting, please keep an eye out for future roles on our LinkedIn page and consider adding a job notification. We expect this role to be one of the many incredible team members on our journey ahead!

Apply now »